Skip to main content

contact us - paithrka.com

We would love to hear from you. For queries about Kerala food, traditional recipes, or authentic Malabar ingredients reach out to us through any of the channels below.

Worth2Deal 7/330 A, Shanthi Nagar, Kokkur, Malappuram, Kerala 679591

Email: worth2deal.com@gmail.com Phone: +91 9846294242 WhatsApp: +91 7907168550

For product orders and delivery queries visit worth2deal.com

FSSAI Lic. No. 21317233000044

Comments

Popular posts from this blog

Kudampuli — What It Is, How to Use It and Why It Makes Kerala Fish Curry Different

 Kudampuli is the sun-dried fruit of Garcinia gummi-gutta — the one ingredient that gives Kerala fish curry its deep, rounded sourness that no other ingredient can replicate. If your fish curry tastes flat or sharp instead of rich and tangy, Kudampuli is what is missing. What you will learn in this guide: What Kudampuli is and why it is irreplaceable in Kerala cooking How to use it correctly in fish curry Its health benefits — the Garcinia cambogia and HCA connection How to identify good quality Kudampuli Where to buy authentic Malabar Kudampuli online What Is Kudampuli? Kudampuli — also called Malabar tamarind , fish tamarind , or pot tamarind — is the dried rind of Garcinia gummi-gutta, a tropical fruit native to the Western Ghats and coastal Kerala. The small pumpkin-shaped fruit is harvested, washed, de-seeded, sliced, and sun-dried into the wrinkled dark brown-black pieces used in Kerala kitchens every day. Quick definition:  Kudampuli is a natural souring ag...

Why Organic Vadi Matta Rice Is the Healthiest Rice You Are Not Eating Yet

  Kerala Food & Nutrition · 8 min read : This guide is part of the ancestral Kerala food series by Worth2Deal , where authentic Malabar food is sourced directly from Kerala and delivered free across India. Organic Vadi Matta Rice is a bran-retained, parboiled red rice from Malabar with a low to medium glycemic index, high dietary fiber, and iron content that outperforms both white rice and most brown rice varieties. It has been a daily staple in Kerala households for generations and modern nutrition science is only now confirming what Malabar kitchens always knew. What exactly is Vadi Matta Rice and why does the word "vadi" matter? Vadi Matta Rice known simply as 'choru' in most Malabar households,where no variety name was ever needed is the long grain version of Kerala's native Matta or Rosematta rice, grown primarily in the laterite soil belt of Palakkad and the Malabar region. The word "vadi" in Malayalam means long or elongated, distinguishing it...

Karkidaka Kanji: Benefits, Recipe & Complete Guide

By Azeem | Paithrka — Kerala's Ancestral Kitchen | June 2026 Disclosure: Worth2Deal is the e-commerce store associated with Paithrka. Links to Worth2Deal products are clearly marked. Health Disclaimer: This article is written for educational and informational purposes only and does not constitute medical advice. Karkidaka Kanji is a traditional Ayurvedic preparation with centuries of documented use. All health claims are referenced to peer-reviewed research or classical Ayurvedic texts. This content is not a substitute for professional medical advice. Pregnant women, people on medication, children, and those with chronic health conditions must consult a qualified Ayurvedic physician or doctor before starting a Karkidaka Kanji regimen. If you experience any adverse reaction, discontinue and consult a healthcare provider immediately. Every July, something extraordinary happens across Kerala. Millions of people — from Thiruvananthapuram to Thrissur, from the estates of Mala...