About Paithrka — Kerala's Ancestral Kitchen
Paithrka is a Kerala food blog rooted in the ancestral kitchen traditions of Malabar. We write about authentic Kerala rice varieties, homemade pickles, forest honey, jaggery, traditional snacks, and Ayurvedic foods — the kind of food that has sustained Malabar families for generations.
Every post on Paithrka is written from lived experience, sourced from real Malabar households, and verified against traditional recipes passed down across Kerala. We cover food from Kozhikode, Palakkad, Kannur, Thrissur, Kochi, and across the length of Kerala.
About the Author
Paithrka is written by Azeem, a Malabar-based food entrepreneur and founder of Worth2Deal. Azeem has been sourcing and selling authentic Kerala ingredients directly from small farmers across Kerala since 2017. Every post on this blog comes from hands-on product knowledge, real kitchen experience, and a genuine commitment to preserving Malabar's food heritage.
About Worth2Deal
Paithrka is published by Worth2Deal, a Malabar-based Kerala food brand operating since 2017. Worth2Deal sources authentic traditional ingredients directly from small farmers across Kerala. Every product on worth2deal.com is FSSAI certified and delivered free across India.
FSSAI Lic. No.: 21317233000044 Contact: worth2deal.com@gmail.com Phone: +91 9846294242 Address: 7/330 A, Shanthi Nagar, Kokkur, Malappuram, Kerala — 679591
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