Skip to main content

about-us-paithrka.com

 About Paithrka — Kerala's Ancestral Kitchen

Paithrka is a Kerala food blog rooted in the ancestral kitchen traditions of Malabar. We write about authentic Kerala rice varieties, homemade pickles, forest honey, jaggery, traditional snacks, and Ayurvedic foods — the kind of food that has sustained Malabar families for generations.

Every post on Paithrka is written from lived experience, sourced from real Malabar households, and verified against traditional recipes passed down across Kerala. We cover food from Kozhikode, Palakkad, Kannur, Thrissur, Kochi, and across the length of Kerala.

About the Author

Paithrka is written by Azeem, a Malabar-based food entrepreneur and founder of Worth2Deal. Azeem has been sourcing and selling authentic Kerala ingredients directly from small farmers across Kerala since 2017. Every post on this blog comes from hands-on product knowledge, real kitchen experience, and a genuine commitment to preserving Malabar's food heritage.

About Worth2Deal

Paithrka is published by Worth2Deal, a Malabar-based Kerala food brand operating since 2017. Worth2Deal sources authentic traditional ingredients directly from small farmers across Kerala. Every product on worth2deal.com is FSSAI certified and delivered free across India.

FSSAI Lic. No.: 21317233000044 Contact: worth2deal.com@gmail.com Phone: +91 9846294242 Address: 7/330 A, Shanthi Nagar, Kokkur, Malappuram, Kerala — 679591

Comments

Popular posts from this blog

Why Organic Vadi Matta Rice Is the Healthiest Rice You Are Not Eating Yet

  Kerala Food & Nutrition · 8 min read : This guide is part of the ancestral Kerala food series by Worth2Deal , where authentic Malabar food is sourced directly from Kerala and delivered free across India. Organic Vadi Matta Rice is a bran-retained, parboiled red rice from Malabar with a low to medium glycemic index, high dietary fiber, and iron content that outperforms both white rice and most brown rice varieties. It has been a daily staple in Kerala households for generations and modern nutrition science is only now confirming what Malabar kitchens always knew. What exactly is Vadi Matta Rice and why does the word "vadi" matter? Vadi Matta Rice known simply as 'choru' in most Malabar households,where no variety name was ever needed is the long grain version of Kerala's native Matta or Rosematta rice, grown primarily in the laterite soil belt of Palakkad and the Malabar region. The word "vadi" in Malayalam means long or elongated, distinguishing it...

Kudampuli — What It Is, How to Use It and Why It Makes Kerala Fish Curry Different

 Kudampuli is the sun-dried fruit of Garcinia gummi-gutta — the one ingredient that gives Kerala fish curry its deep, rounded sourness that no other ingredient can replicate. If your fish curry tastes flat or sharp instead of rich and tangy, Kudampuli is what is missing. What you will learn in this guide: What Kudampuli is and why it is irreplaceable in Kerala cooking How to use it correctly in fish curry Its health benefits — the Garcinia cambogia and HCA connection How to identify good quality Kudampuli Where to buy authentic Malabar Kudampuli online What Is Kudampuli? Kudampuli — also called Malabar tamarind , fish tamarind , or pot tamarind — is the dried rind of Garcinia gummi-gutta, a tropical fruit native to the Western Ghats and coastal Kerala. The small pumpkin-shaped fruit is harvested, washed, de-seeded, sliced, and sun-dried into the wrinkled dark brown-black pieces used in Kerala kitchens every day. Quick definition:  Kudampuli is a natural souring ag...

The Ultimate Guide to Organic Powdered Manure: Revitalize Your Soil Naturally

Organic powdered manure is the most effective way to restore life to tired soil. It provides a balanced, slow-release blend of nutrients (N-P-K), essential micronutrients, and beneficial microbes that synthetic chemicals cannot match. Its fine texture integrates quickly with the soil, making it safe and immediately effective for potted plants and large gardens. What you will learn: The critical differences between manure types, a professional 5-step application method, how to solve soil acidity in Kerala, and expert tips for maximizing plant growth. The Short Guide to Soil Success By Azeem Worth2Deal  | April 26, 2026 | 5 Min Read If you want healthier plants, you must feed the soil, not just the plant. Why Powdered Manure? It breaks down fast, enhances water retention, and won't burn roots. How to Use: Monthly top-dressing or mixing during potting. Key Companion: In Kerala's acidic soil, you must balance manure with Dolomite Powder (a natural conditioner that neutraliz...